This campaign, based on a simple and positive message, uses a TV spot and four video capsules broadcast on social media to remind everyone that every sorting action counts. Organic waste is a valuable resource, transformed into compost, electricity, and heat when sorted correctly. Conversely, sorting errors complicate their treatment, degrade compost quality, and incur additional costs.
Each year, inappropriate waste such as plastic packaging, coffee capsules, tin cans, wipes, or diapers ends up in biodegradable bags or duobacs. Even in small quantities, these contaminants disrupt the valorization process, with plastics potentially fragmenting during treatment.
While intercommunales invest in tools and technologies to improve their treatment facilities, effective source sorting remains crucial. Correctly sorting organic waste contributes to producing higher quality compost, generating more renewable energy, reducing waste treatment costs, and preserving natural resources.
The "Non Monique, pas dans les organiques !" campaign uses humor and relatability to convey four key messages: organic waste is transformed into compost, electricity, and heat; better sorting leads to more renewable energy and higher quality compost; facility investments are significant, but citizen sorting remains decisive. The campaign illustrates common sorting errors in everyday situations.
