To strengthen its commitment to fighting breast cancer, the Brabant Wallon province has partnered with the organization Think Pink for an awareness campaign titled 'Province Rose Think Pink'. Launched on September 30th, the campaign will see the Place du Brabant wallon in Wavre symbolically illuminated in pink throughout October.
As part of its provincial public health policy, Brabant Wallon becomes the first 'Province Rose Think Pink'. An agreement with the association allows the Province to support or relay Think Pink's actions through its communication channels, participate in Octobre Rose initiatives, encourage local mobilization, and disseminate awareness campaigns. The Province also commits to promoting this initiative to other provinces, associations, and medical and sports networks.
Founded in 2007, Think Pink aims to educate women about the importance of early screening and mammograms. The association's goal is to halve the number of breast cancer deaths in Belgium by 2027. Its missions include informing and raising awareness, supporting patients, funding scientific research, and advocating for patients' rights.
In Belgium, one in eight women is affected by breast cancer, with over 11,000 new cases diagnosed annually, averaging about thirty per day. The Mammotest, a free biennial screening mammogram, is available for Belgian women aged 50 to 69. However, one in two women in this age group in Wallonia does not undergo screening, highlighting the critical need for public information and awareness.
